Advice for Beginners, Selling Domains August 21st, 2007
I’ve never tried selling a domain name on eBay because I’ve heard from other domain professionals that you can’t get a good price there. Furthermore, listing fees can eat up your profits if the domain sells for a low price, or if you have to list it more than once. Most domainers advise sticking to traditional industry auction/aftermarket sales sites, like Sedo.com, Afternic.com and GreatDomains.com.
Recently, however, I’ve been following a few forum threads in which experienced domainers insist that they have made some very large and profitable domain sales on eBay.
They claim that a number of well-moneyed domain buyers shop on eBay, and furthermore it’s an excellent place to find end-users who are often willing to pay a premium for the right domain.
So I’ve decided to run an experiment of my own, by selling one of my domains on eBay. I plan to sell Touch-Up.com. This domain is parked at DomainSponsor.com and is a minor earner in my portfolio, earning slightly over its annual registration fee. However, I think Touch-Up.com has inherent appeal for five industries in particular:
- Plastic surgery
- Skin treatment products
- Photo editing software
I’m hoping that I’ll be able to reach end users in these industries and attract them to the eBay auction. My primary target is plastic surgeons, because there’s a lot of money there, it’s currently a red hot industry, and the domain just seems to fit.
I’ve come up with an action plan of points to be implemented before posting the eBay ad:
- Surf the web and put together a list of end users who might be interested, including email and telephone contacts for each potential buyer. I want to create a list of at least 50 potential end users.
- Compose my pitch to these companies, both in writing and verbally.
- Survey current domain name auctions on eBay. Look for the ones that are attracting the most bids and the highest prices. Study their ad headings and ad format style in order to learn what sort of ad is most appealing to buyers.
- Compose my own ad in HTML using an HTML editor (in my case, Adobe GoLive).
- Create a logo for the domain, as I have heard that this can increase the domain’s appeal.
I hope to complete these steps in the next few days and begin the auction by Friday.
If you have experience successfully selling domains on eBay, I would love to hear about it. Do you have any advice for me? Any other preparatory steps I should take?