dreaming InTheMiddleOfTheNight.com

I had a dream that I wanted to register a domain name for a company that provided round-the-clock network security and emergency response.

I walked into a domain registry company owned by Tom Hanks, the actor. In my dream, Tom was a charismatic, well known figure in the domain name industry, kind of like Bob Parsons. Tom was famous for his incredible energy and customer service, and since I was a well known domainer he attended to me personally.

Tom met me decked out in a sleek, dark suit, with gleaming black shoes and sporting a goatee. He took me into an air conditioned circular chamber with large flat screen monitors on the walls. There was a smell of ozone in the air.

Tom shot a series of rapid fire questions at me, designed to discover the perfect domain name. As I answered the questions a technician in a glass-walled booth typed furiously, and domain names began flashing across the monitors. With each question I answered the number of domains on the screens diminished, until at last only one phrase glowed on the largest screen:


“Dot what?” I asked.

“Dot com!” Tom shouted exultantly.

“I´ll take it,” I said.

“Sold!” Tom crowed, then he turned on his heel and walked away.

I thought to myself, How could midday.com still be available? Sure enough, the technician spoke up:

“Actually, it´s dot org.”

“I´ll take it anyway as an investment,” I said, “but I still need something for my business.”

With the technician´s help I tried a few alternatives, such as midnight.com – I liked this one as it conveys the sense that we, the network emergency response team, are up at all hours, ready to go. But of course it was taken.

Tom wandered back and saw that I had not yet found the right domain name.

“I can´t leave a customer unsatisfied,” he exclaimed. “Tell you what I´m going to do. I will give you – that´s right, give you – TomJHanks.com, my own name!”

“Thanks Tom,” I said, “It´s a nice gesture, but it really doesn´t pertain to network security, does it?”

Tom didn’t like that and left in a huff.

The techie and I tried a few other variations and eventually I settled on InTheMiddleOfTheNight.com.

I was quite happy with it and when I woke up from the dream – yes, real life now – I logged into my Moniker account and registered it. Yes, I know it´s six words and long as a garden hose, but it´s got a certain feel to it. You can almost see the network techs sitting before shining monitors in the dark of the night, hard at work. Problem is, I don´t really have a network security firm as a client.

Ah well, if it doesn´t work out maybe I can sell it to a Hollywood studio for a horror flick.

P.S. TomJHanks.com is available as of this writing. Help yourself. That really is his middle initial.

5 Comments to “Dreaming InTheMiddleOfTheNight.com”

  1. Kelly Lieberman | May 6th, 2008 at 9:13 pm

    I personally love the domain!

    Think of the possibilities as an e-mail address:

    loans@InTheMiddleOfTheNight.com etc…

    Or, as a sub-domain:


    Or, as a Call To Action Ad:

    Tylenol PM.

    Viagra…when you want it.

    Really, You have got everything covered! I am beginning to feel like a mini Owen Frager…
    Cheers! Great Domain!


    Ha ha, I love your ideas! Thank you.

  2. damir | May 7th, 2008 at 1:36 am

    Nice post – I have also dreams and when I wake up I remember the names of people and when I search for them on the serach engines like google.com I find info that they where known people troughout history for the good and the ugly.

  3. Charles Lumpkin | May 9th, 2008 at 4:44 am

    Bizarre. And fascinating. Love the detail of the dream. Crazy that you came out the other side with an actual domain name. Mind works in strange ways. What about midday.org??


    Yes, the mind is a such a mystery, huh? Midday.org is already registered to someone called Portfolio Brains, LLC out of Los Angeles.

  4. Ritz | May 9th, 2008 at 12:33 pm

    Great Dream !!!

    I can see this happening in the not too distant future.

    domain names consisting of catchy, widely used phrases will be the next big thing. It doesn’t matter if they are long since everybody knows how to type it.

    also, everytime someone uses the phrase ‘ in the middle of the night’ , that’ll be free publicity for you!

    nice one


    I agree with you about catchy phrases becoming big in the future. It’s exactly the kind of thing the slogan-oriented advertising industry gravitates to.

  5. Kelly Lieberman | May 9th, 2008 at 6:49 pm

    Owen Frager had a great post today as usual about Call to Action Domains and he put a great link to Creative Domain Marketing.
    They have an updated list of businesses/big corporations that have purchased these great catchy domain phrases (Call to Action Advertising).


    Some have even been used as superbowl ads…
    The great thing is there are still alot available to register if you get creative or dreaming…

Leave a Comment

Subscribe without commenting

%d bloggers like this: