Three Domaining Lessons Learned the Hard Way

Advice for Beginners, Domaining Mistakes, Registering Domains, Shady Domain Practices March 19th, 2012

Increasing CTR by

1. Dump Non-Performing Domain Names

Domain names are investments and should be assets, not liabilities. They should either earn profit through parking revenue (profit means covering their annual registration fee plus at least 50% more), or be built into profitable websites, or appreciate in value in a way that can be measured. If you are holding them for the long term and counting on appreciation, there should be enough liquidity in the domains to be able to capitalize on that appreciation when you choose, in other words, sell them.

If the domains meet none of these conditions then they are bad domain names and represent a bad investment, and should be dumped immediately. You could do this by selling them at a deep discount, or by simply declining to review.

Don’t get caught in the trap of holding dozens or hundreds of non-profitable domains because you think they are cute, clever, or somehow “brandable”.

Or both. If it does not, then it is a poor investment and should be divested as soon as possible in order not to incur more costs.

2. Transfer Domains Away from Exorbitantly Expensive or Even Unethical Registrars

There are domain name registrars out there that charge $30 per year, $50 per year, even $100 per year for a dot com that you could just as easily keep at GoDaddy or Moniker for less than $10. They are counting on your negligence. Maybe you acquired the domain at auction and it was already held by one of those larcenous registrars. You tell yourself you’ll transfer it out later, but then you forget, until bam, you are hit with a costly autorenewal.

Keep good records of domain name purchases and registrars, and if you have any domains with rip-off registrars, transfer them out immediately.

3. Focus on Your Money Makers

If you’ve got domains that pay very well per click (whether parked or developed), pay attention to them. Develop them further, add quality content, build backlinks, create marketing campaigns, always making sure that you stay profitable. The goal is to multiply the domain’s profitability by a factor of 10, or 100, or more.

Follow these rules and you can’t help but make a profit in the domain name industry, even if you started out with losses.

Sedo’s Premium dot Mobi Auction – How About These Two?

Domaining Mistakes, Uncategorized November 4th, 2007

sedo's premium dot mobi domain name auction

Sedo is in the middle of another premium dot Mobi domain auction, running through November 7th. Some of the names on auction are fetching impressive bids: the bidding for stands at $28,536, and is at $19,500.

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To Succeed, Stick to Your System and Eliminate Emotion

Advice for Beginners, Domaining Mistakes October 1st, 2007

develop a domaining system

Whether you’re buying and selling stocks, options, futures or domain names, the biggest mistake is to make decisions based on greed and fear.

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Learning from Sahar Sarid

Domaining Mistakes, Life Issues, Monetizing Domains, Personal September 24th, 2007

monetizing domain names of former websites

I love DNJournal’s detailed profiles of major players in the domain name business, telling how they got started and how they made it big. Today I re-read Sahar Sarid’s story for the third time. I’m also big fan of his blog, I learn something from it every day. So I went back and read his story again, because I am in need of some encouragement…

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How to Negotiate Domain Name Prices

Buying Domains, Domaining Mistakes, Selling Domains September 5th, 2007

How to negotiate domain name prices

A recent study published in the Journal of Personality and Social Psychology analyzed the tactics people use when negotiating, and how well buyers and sellers feel that they negotiated once the deal is done. The study contains some interesting lessons for domain name professionals and anyone else who deals with products with negotiable prices. It turns out that most people don’t bargain very well, and don’t get the best possible price, whether they are buying or selling.

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Beware This Domain Name Renewal Phishing Scam

Advice for Beginners, Domaining Mistakes August 31st, 2007

Domain name scam - is Cisco involved?

I received a domain name renewal notice today from a company supposedly based in Brussels, Belgium. I did not spot it right away as a vicious phishing scam because I own many domains at many different registrars, and I don’t always remember where each particular domain is hosted. So I clicked on the link to renew my domain name (I won’t make that mistake again). I found myself at a renewal page of a company called Domain Renewal that was charging $79.95 for a one year renewal. I was stunned. Almost $80 for a one year renewal? That’s 10 times what I pay at top registrars like and!

But there’s more to it than just a costly transfer scam.

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Promoting Parked Domains Through Paid Advertising: Don’t Make This Mistake!

Advice for Beginners, Domaining Mistakes August 23rd, 2007

Wouldn't be great to do your domaining work at the beach?

When I first got into the domain name business almost two years ago, I began accumulating domains rapidly. Many were hand registrations. I registered assorted typos of popular websites, celebrity names, and future technologies that might one day be viable (like, a typo of “quantum computer”, which is a theoretical technology that might one day exist).

If I had it to do over, by the way, I would not register the typos. Some of them infringe on other companies’ trademarks. Most are not profitable and the resale value is limited. Instead I would take all the money I spent on 300 typos, and instead buy one or two good generic dot coms with traffic.

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